Make.com HTTP Module

Make.com HubSpot AI Memory: CRM-Aware AI for HubSpot Scenarios

Make.com HubSpot scenarios trigger on CRM events but have no memory of past AI interactions with the same contact. retainr adds persistent per-contact memory so your AI agent knows every past conversation, objection, and commitment before generating the next response.

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Add HubSpot memory to Make.com in 3 steps

1

Get your retainr API key

Create a free retainr account at retainr.dev/dashboard. Copy your API key. Takes 30 seconds.

2

Add HTTP GET to search contact history

After the HubSpot trigger in your scenario, add an HTTP GET module: https://api.retainr.dev/v1/memories/search?namespace=hubspot:{contact_id}&q={current_context}&limit=5. Authorization: Bearer YOUR_KEY. Inject results into your AI module.

3

Add HTTP POST to store each interaction

After your AI module, add an HTTP POST module to https://api.retainr.dev/v1/memories. Body: namespace (hubspot:{contact_id}), content (inquiry, AI response, commitments made). Every contact now has a persistent AI memory trail.

Make.com HubSpot memory — frequently asked questions

How does retainr complement HubSpot CRM data in Make.com?
HubSpot stores structured CRM data: company, deal stage, contact properties. retainr stores unstructured AI memory: conversation tone, specific questions asked, commitments made, pain points mentioned. Use both together: pull structured data from the HubSpot module, retrieve contextual memory from retainr, feed both into your AI module.
What namespace should I use for HubSpot contacts in Make.com?
Use the HubSpot contact ID: hubspot:{contact_id}. This is stable and unique. You can also use the contact email if you want memory to persist even if the contact record is recreated: email:{contact_email}.
Can I use retainr memory in Make.com HubSpot deal scenarios?
Yes. For deal scenarios, use the deal ID as namespace: hubspot:deal:{deal_id}. Store notes from each sales interaction. Before each follow-up, search to retrieve all past meeting notes, objections raised, and next steps discussed.
How do I write AI-generated summaries back to HubSpot from Make.com?
After the AI module generates a summary, use the HubSpot module to write it back as a note or contact property. Also store the summary in retainr for future AI context. HubSpot for human-readable CRM notes, retainr for AI-retrievable semantic memory.
Does the same retainr API key work across Make.com and n8n?
Yes. One API key works across all your Make.com scenarios, n8n workflows, and Zapier Zaps. If you want HubSpot memory and Gmail memory to share the same contact records, use the same namespace prefix. If you want separate pools, use different prefixes.

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